FAQs

SEO

SEO is tangible work being done to the website that strengthens its foundation and makes it more appealing to Search Engines. As a result, the website ranks higher and is more visible to prospective clients on Search Engines such as Google and Bing.

Any work that’s done on the actual site such as, titles, tags, descriptions, content, website structure, etc., is known as On-Page. Any work not done directly on the website, such as blog writing, link building, social sharing, bookmarking, various content and more is known as Off-Page.

Absolutely! SEO is dynamic. Search rankings and results shift and change. What works today, may not tomorrow. Google is constantly updating and refining it’s algorithms. Also, as competition increases it’s important to stay on top of SEO so your website continues to be relevant. Good websites, are doing SEO constantly to maintain and continue improving their rankings. You may rank for your core terms, but it’s important to rank for secondary and tertiary terms as well.

No one can guarantee exactly where they will rank, but someone’s business is taking up the first page search engine real estate. By doing the right SEO work, at the correct pace, and in the proper manner, clients should expect great results.

If a business provides services nationwide it may try to rank for just the keyword. If it’s a local business it would try to rank for the keyword + the geography. So for e.g., a national chain of plumbing supplies provider would want to rank for ‘plumbing supplies’, while a local store that serves just Washington DC would want to rank for ‘plumbing supplies DC’. Local SEO is intended to get customers who live in the area to support that local business.

These are 3 and 4 letter targeted phrases that are beneficial to the client’s business. They can be easier to rank, but also produce strong buying results because they often convert better than generic terms.

Google My Business is like a directory which maintains key business information such as name, address, phone, hours of operation, map, photos, videos, categories of business, forms of payment, etc. Google gives prominence to these listings and they show up on Google SERP’s and Google maps, both on desktop and mobile. Hence having a fully completed and verified listing is very important and helps with rankings.

Yes, if all the relevant details are properly filled out on the Google My Business section and the site has been verified by Google, it can show on Google Maps. Adding in the extras, like videos, photos and getting reviews is advantageous to inclusion in this area of Google search.

Google does not give direct answers to this, but every few months a major algorithm update seems to occur. In between, many small updates consistently appear. SM Marketing tracks over 1 million key terms allowing us to quickly see fluctuations on a wide range of businesses. By seeing this, we can evaluate what’s working best and make adjustments to campaigns.

These are links done offsite that signal search engines to the targeted website. There is alot that goes into backlinking safely. They days of mass link building and black hat SEO are over. We take time and make sure the backlinks come from relevant sites that is true to the business. By doing strong backlink work, the client’s website should rank higher than their competition who is solely focused on on-page work.

Online Listings

Listing Distribution submits your business information to the main data aggregators:

•Neustar Localeze

•Acxiom

•Factual

•Infogroup

Over time, hundreds of sources will reference these aggregators to collect business data and create accurate listings based on your submitted information. This includes search engines, navigation systems, voice search, mobile apps, and even offline sources like telephone books and government records.

When multiple sources have consistent business data, two outcomes occur:

•Search engine crawlers, like Google’s WebCrawler, finds the same information in multiple places and adds more confidence to their business data

•Good backlinks are created with more referring sources to the business’ website creating better SEO.

Data aggregators gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.

We submit the listing to the data aggregators, and the aggregators have their own process to eliminate duplicate listings.

As soon as you enter your business information, we push it to the data aggregators. It can take 6-8 weeks for them to receive the information and ensure it is correct in their own databases. It is then up to the sites and sources to update their information from the data aggregators. They each query them at various intervals—some seek out the information weekly, monthly, etc. Therefore, the timeline for when a source picks up that information will vary greatly depending on their process for updating their data.

Online directories get business information from a huge number of sources, including:

•Business owners enter their own information

•Government sources

•User-generated content (UGC)

•Google sources (MapMaker, Places, etc)

•Data aggregators

However, the most importantly weighted information in the U.S. comes from the major data aggregators.

Listing Distribution is a continual process that maintains and builds your web presence over time. Once the data aggregators have your correct business information, the rate at which sites reference this information varies. To ensure the widest span of information and amount of listings created, Listing Distribution needs to be activated for an extended period of time.

Even if your business information is correct, listings can be eroded over time by user-generated content and other incorrect data. As long as your subscription is active, Listing Distribution refreshes your information with the data aggregators every week. Without this, there is a risk of allowing the current public data to change all of the value already established.

You can update your business profile as much as you want while your Listing Distribution subscription is active. There’s no limit on the number of changes you can make.

When a listing is created or modified in our system, the information is sent within 24 hours. The data aggregators receive this data and provide us with confirmation within 6-8 weeks.

We also resubmit your listing data once every week to ensure that aggregators always have the most accurate version of your listing.

Social Media Management

Post calendar―Effectively manage and schedule posts using a convenient calendar view

Mobile-friendly—Social Marketing is fully mobile responsive so you can work how you want

Analytics—Rich engagement statistics on your social posts

Lead finder—Configure keyword searches and geo targeting to find and engage with your target audience

Ready-to-post content library—Use your favourite RSS feeds to discover great content to use in your social media marketing

All-in-one composer—Post to Facebook, Instagram, Twitter, Google My Business, Google+, and LinkedIn

Direct Instagram scheduling―Plan Instagram posts in advance and then sit back while Social Marketing publishes them automatically

Google Posts support―Promote your clients’ upcoming events, make special announcements, share timely offers and more

Configurable notifications―Easily configurable for each of your users— get notifications on new leads, customer replies and more

Customer engagement―Get an aggregate view of all customer posts and respond to them directly from Social Marketing

Use our Twitter lead generation tool to find customers talking about your clients’ services, in their area. Set up lead searches for keywords related to your clients business, then sit back and watch the leads roll in.

Did you know that 90% of small businesses have Facebook pages, but that almost one third of them have less than thirty-two fans? Building an engaged audience can be difficult, and for many local businesses it’s the reason why they quit updating their pages long ago. In order to create a successful following on social media, every post needs to have value. With Social Marketing’s ready-to-post content, it has never been easier to provide timely, relevant content for your clients.

Facebook, Instagram, Twitter, Google My Business (Google Posts), and LinkedIn. From one place, business owners can publish content to multiple social sites with the push of a button, utilize in-line conversations so the context of interactions isn’t lost and schedule a calendar of posts.

Companies know that customer service is important, but a lot of businesses still haven’t formed a specific strategy for addressing online concerns and building social relationships. With 89% of U.S. consumers saying that they’ve gone to a competitor after a poor customer service experience, it’s clear that a business’s ability to listen to complaints and provide solutions is linked to its success.

Reputation Management

The reputation of a business is both what they say about themselves and what others say about them. Managing reputation is nothing new; what’s new is how the internet and social media have changed the way businesses are being defined and how fast their reputations spread.

Presence management is making sure that customers can find the right information about a business online. Correct and consistent listings across directories, review sites and social networks is crucial.

With over 33 million local reviews on Yelp alone, it’s clear that customers are sharing their opinions online. Seventy-two percent of consumers say they trust online reviews as much as personal referrals, so whether it’s a testimonial, a detailed article on someone’s blog, or an offhand comment on Twitter, people are now chatting 24/7—and local business owners need to be paying attention.

Website Design

There’s not one single answer to this question. A website design is quoted based on the needs of each individual project. Every website is unique and requires different components; we design and develop custom websites specifically for your small business. We’ll ask a lot of questions, assess your needs, and give you a quote based on that assessment. Most of our sites run in the $3,000 – $5,000 range, but can be more or less depending on needs.

On average, we shoot for a six to eight week turnaround, but the pace of any project is set by each client. How much input you can provide during the initial stages, your availability with feedback, how soon the content is ready – all this affects the speed of completion. The functionality needs may also play a role – more complex sites will take more time to develop.

Yes. WordPress is a great content management system that now powers more than 30% of the web. Its huge market share is due to it’s flexibility and ease of use. Don’t worry, we’ll teach you how to manage it and help you along the way.

Nope! We work with clients all over the world. Our whole team works remotely, allowing us to find the absolute best team for our business.

Yes! We love it when our clients take control of their website and learn to manage it on their own. We’ll provide you with a set of comprehensive video tutorials to help you learn your way around, as well provide you with a training session to help get you on your way.    (Note: We love to answer your questions!)

We can! We provide on-going support for many of our clients.

Absolutely! Having a mobile-friendly website is more important than ever! We work hard to ensure your website looks great on a variety of devices.

A lot! Your input and feedback is crucial to this process. We’ll start with a lot of questions about your needs, your likes, your wants and work with you to develop just the right look and functionality.

You are the expert on your business, so it’s usually best if it comes from you. If you need help, we have a copywriter on our team who can help clean up or write original content for you at NO additional cost.

A custom website can be a big investment and not all small businesses have the budget for you. We offer a budget package which will help get you online with a nice looking website fast.

We are only an email away! We’re here to help you as much or as little as you need, and we won’t disappear once the site is launched. We’ve been doing this for 12 years, so we aren’t going anywhere anytime soon.

Google Ads

When ordering this service, you’ll have the opportunity to specify the goal of the campaign and who we should target. We also ask for the top 10 keywords that may be related to this business. Our team of strategists will use this information to develop a successful campaign.

Reports are emailed every month on the 15th.

After the launch of a campaign, one round of revision can be done free of cost for every 3 months. Additional revisions will incur a flat fee depending on the revisions requested.

Facebook Ads

We don’t monitor comments left on your ads. As a business, you will receive notifications from Facebook or Instagram every time a reaction, comment, or share is left on an ad.

The Facebook pixel is a piece of code that is placed on your website and lets us measure, optimize, and build audiences for your campaign. When a user visits your website and takes an action (ex. Making a purchase, submitting a form), the pixel is triggered and reports the action. This allows us to track when a customer completed an action after seeing your Facebook ad. This gives us the ability to reach this customer again by using a custom audience or create a lookalike audience based on users who have already converted.

We run all of our campaigns out of our own ads manager as it simplifies our billing process. It also allows us to ensure control of all aspects of the campaign and maintain white labeling.

We can absolutely provide stock images if requested and required. However, we recommend that you provide professional images of the business to ensure an authentic and engaging Facebook or Instagram campaign.

No, we will not. We are able to run an ad to help promote a contest the business is running but will not pick a winner once the contest in complete. It will be the client’s responsibility to follow whatever stipulations that are in place for the contest.

We highly recommend you to take a look at Facebook’s advertising policy for more detailed information: https://www.facebook.com/policies/ads/